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Startup Pitching

Categories: ACADEMY
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About Course

Startups pitch for multiple reasons: firstly, to secure funding crucial for growth and development . Secondly, it’s a platform to attract top talent, which is essential for executing their vision. Thirdly, pitching validates their ideas and concepts, gaining feedback and insights from seasoned investors. Lastly, it’s about gaining exposure and visibility in the competitive market landscape, which can open doors to partnerships, collaborations, and further opportunities for growth. Overall, pitching serves as a strategic tool for startups to propel themselves forward in the entrepreneurial ecosystem.

What Will You Learn?

  • The importance of storytelling and why it is a powerful tool for conveying information and adding value to your ideas.
  • How to concisely explain your project in a single sentence.
  • How to structure an investor pitch, step-by-step, slide-by-slide.
  • How preparation, verbal and non-verbal communication, can enhance pitches.
  • About tools you can use to create your pitch deck.

Course Content

Getting started
It's important to understand who your audience is and why you are pitching.

  • Your Audience
    02:59

Visiting the elements of a successful pitch
We will briefly explore the elements of a good pitch.

Discovering the importance of storytelling
We will explore why telling stories is so important when delivering a pitch and look at James Bond to illustrate its power.

Describing what your start-up does
Here we will explore SAME linguistic techniques: Similes, Analogies, Metaphors, and Examples

Creating your start-ups one liner
Here we will look at using a simple message map to help craft your one liner.

Looking at how your start-up is evaluated
Here we will explore what might be important to your audience. What does a "typical" investor look for in a pitch.

Exploring a typical start-up pitch structure
Here we will go through each slide in a typical start-up pitch.

Expressing yourself with verbal and non-verbal techniques
Here we will briefly look at techniques which can be adopted to enhance the delivery of your pitch.

Tools to help you create your pitch deck
Here we will talk about the available tools on the market and look at what is important when preparing your pitch slides.

Final thoughts
Here we will summarise the course and share a few words of encouragement for your next pitch.

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